The audience or our film would be a group of friends similar to this. We were aiming at a largely male audience and so decided to use entirely male characters for the opening to give the audience people to relate to. We did the same thing with age - making the characters young adults/teenagers so the audience could find it easier to relate to them. This is because our target audience is a male audience aged between 15 and 25. They would be interested in Horror/thriller films with a dramatic, gripping narrative. They would want to be entertained by a film that would give them and their friends an adrenaline rush and something to talk about afterwards.
I would expect people of this age to enjoy current chart music and blockbuster films. However they would also be aware of more independent films (such as ours) due to the versatility of latest technology - having access to YouTube, Facebook, iTunes and Netflix allows films and other media products to be cheaply and easily advertised to a specific audience globally. They would also be aware of viral marketing campaigns as they use mediums such as Facebook, YouTube, Twitter and blog pages to gain an audience.
I would also expect people of this age to be aware of the latest fashion trends as clothing brands and retailers are able to advertise and sell using new technologies. They would be more likely to shop online as there is a wider selection available and it is easier to compare prices of different stores.
They would most likely watch hit television shows such as Breaking Bad, Game of Thrones, Walking Dead and Sopranos. This is because they all feature similar themes e.g. death, action, battles and include lots opf enigma codes.
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